Negotiation is not about winning at the customer’s expense—it’s about creating a win-win scenario where both sides feel good about the deal. Confidence, preparation, and the right approach can turn price discussions into opportunities to build trust and close more sales.

In this video, you’ll learn how to handle objections, present value, and guide the conversation toward a positive outcome for both the customer and the dealership. Master the art of negotiation and turn hesitation into handshakes.

Watch the “The Pencil” to sharpen your skills and seal the deal with confidence!

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