Customers can spot a fake from a mile away. The best salespeople don’t put on an act—they’re authentic, confident, and genuinely interested in helping. Being yourself builds trust, and trust leads to sales. When you approach customers with honesty and enthusiasm, they’ll feel more comfortable working with you.

Now watch this video hosted by Master Closer Jason Verduzco to learn how embracing your natural personality can make you a stronger, more successful sales professional.