First impressions are everything in sales, especially in the automotive industry. The moment a customer steps onto the lot or into your showroom, you have a small window of opportunity to make an impact that could influence the entire sales process.

How you look, how you think, and what you say in those initial moments can set the stage for a smooth, successful interaction. Let’s dive into three key elements of making that powerful first impression and learn how to master them. Watch the videos below to discover how to connect with customers from the moment they arrive.

The way you present yourself has an immediate effect on how customers perceive you. A well-groomed, professional appearance shows that you take your role seriously and respect your customer’s time and trust.

This video presented by Master Closer Jason Verduzco will guide you on how to dress and present yourself in a way that instills confidence and sets a positive tone for the rest of the sales process. You don’t need a luxury suit, but looking sharp and approachable is a must. Watch this video to learn how your appearance can enhance your credibility and customer rapport.