A great presentation isn’t about rattling off a list of features—it’s about showing the customer how the car fits into their life. By engaging their senses and making the experience personal, you create excitement and emotional connection, which leads to more sales. In this class, we’ll cover key strategies for showcasing a vehicle effectively, making the test drive an unforgettable experience, and ensuring the customer sees the true value of the car. Watch the following videos to master the art of presentation and demonstration.

Today’s customers expect their vehicle to integrate seamlessly with their digital lives. One of the simplest but most powerful ways to impress them is by showing how easily their phone connects to the car. Whether it’s Apple CarPlay, Android Auto, or Bluetooth, helping them set it up creates an immediate “wow” moment and makes the car feel like theirs.

In this video with Master Closer Jason Verduzco, you’ll learn how to guide customers through connecting their phone, setting the tone for a smooth and high-tech experience.