The test drive is where the magic happens—it’s when the customer stops seeing the car as just another option and starts imagining it as theirs. But an effective test drive isn’t just about letting them drive; it’s about guiding the experience in a way that highlights what matters most to them. In this video, you’ll learn how to structure the test drive, point out key features, and engage the customer’s emotions so they feel ready to say “yes” by the time they return to the dealership.