The words you choose during your first interaction matter. A friendly greeting, followed by a few key questions, sets the tone for the entire sales experience. You want to make the customer feel welcome but also gather the information needed to guide them to the perfect vehicle. This video will teach you the art of conversation—what to say, how to say it, and when to listen. Building rapport and understanding customer needs from the very first exchange can help build trust and open the door for a successful sale.

Watch this video with Master Closer Jason Verduzco and learn how to create an impactful first impression that builds trust and sets the foundation for a successful sales process.