QUIZ: Discover Their Drive

The needs analysis is only important for understanding the car preferences of a customer. *
Adopting the "doctor mentality" in sales means asking probing questions to diagnose your customer’s true needs. *
It’s best to rush customers into a test drive to quickly close the deal. *
To land a customer on the right car, you should recommend the most expensive option immediately. *
When a customer hesitates to test drive, it’s important to address their concerns and build trust before moving forward. *
Asking the right qualifying questions helps you understand the customer’s lifestyle, budget, and preferences. *
If a customer refuses a test drive, you should try to close the deal without addressing their concerns. *
The needs analysis step is crucial because it helps you match the customer to the car that fits their needs and preferences. *
The test drive is important because it gives the customer a chance to experience the car firsthand and see if it fits their needs. *
The needs analysis process should only be focused on what the customer says about the car, not about their broader needs. *