QUIZ: Show Don’t Tell

Helping a customer connect their phone to the car’s system is unnecessary because they can do it later on their own. *
During the initial walk-around, it’s more effective to connect the car’s features to the customer’s lifestyle rather than just listing specifications. *
A clean and well-presented car has no impact on the customer’s buying decision. *
The test drive should be structured in a way that highlights the car’s key features and allows the customer to emotionally connect with the vehicle. *
It’s best to mention every single feature of the car during the presentation, even if it doesn’t relate to the customer’s needs. *
The test drive is one of the most powerful selling moments because it allows the customer to imagine owning the car. *
If a car is slightly dirty, it’s fine to present it as is, since customers only care about the price and features. *
When showing key features, the goal is to make them relevant to the customer rather than just listing technical details. *
A poorly executed test drive can make a customer lose interest in the vehicle. *
Engaging the customer’s senses and emotions during the demonstration makes it easier to close the sale. *