QUIZ: The Win-Win

Negotiation should be approached as a battle where the salesperson must “win” at all costs. *
The goal of negotiation is to create a win-win scenario where both the customer and the dealership feel good about the deal. *
Handling objections with confidence and reinforcing the value of the vehicle can help guide the customer toward a positive decision. *
If a customer resists the first price presented, the best strategy is to immediately lower the price. *
Building trust during negotiation is just as important as discussing price and payments. *